Reporting Period: May 1st to October 31st

We are thrilled to share the first transparent update on our regenerative journey. This scorecard highlights our commitment to leaving the environment and community better than we found them, aligning with the North York Moors and Visit Britain pilot program. We are proud of the tangible, net-positive contributions we've made in our first six months of tracking!

There's a long way to go in some areas but we have a starting point at least. The more data we collect and the more we work on this, the better the tracking will become so heading into Q3 we'll work on finding other ways to track things as I suspect we're losing some of the positive impact through lack of data.

1. Resource Recovery & Waste Diversion ♻️

The Mission: Turn our byproducts into local resources, creating a circular economy and preventing materials from going to landfill.

Coffee Grounds & Chaff Diverted: 277.48 kg

Analysis: This is the total weight of spent coffee grounds and roasting chaff diverted from landfill. We can be sure of this because we segregate food waste at all locations and pay to have this collected as food waste by an independent refuse contractor. That being said, only some (half?) of this was delivered to the Stepney Hill Eco Project to be used as nutrient-rich compost and mulch. During the transition from Wilsons Food Hall to opening The Kitchen in October we temporarily halted disposal via the Eco Project. Now we're settled in the new location we'll need to find a bigger and better way of removing more of the waste coffee via the Eco Project rather than via commercial food waste.

2. Local Supplier Commitment 🤝

The Mission: Strengthen our local economy by prioritizing suppliers who are rooted in the North York Moors region, creating economic resilience.

Metric	Total for May 1st – Oct 31st	Analysis
Amount Confirmed Local	47%	Nearly half of the total money spent on our core ingredients was kept within the local economy, sourced from businesses either paid directly or through local independent wholesalers.
Amount Confirmed Direct to Farm/Business	24%	(Included already in the 47%) This is the amount of ingredients sourced directly from our local farms and small businesses nearest to us, ensuring money stays local.
Amount to National	53%	This is the remainder amount of ingredients that we sourced from UK businesses outside the local area.

 

3. Charitable Donations ❤️

The Mission: Provide consistent, revenue-based financial support for the local charities that protect and serve the landscape that inspires us.

Metric	Total for May 1st – Oct 31st	Analysis
Total Charitable Donations	£1,580.60	This is the combined total raised and donated from the sales of our two collaborative blends in Q1 and Q2, demonstrating an ongoing financial commitment to our partners.
Mountain Blend Donation	£977.20	Direct financial support for Scarborough Ryedale Mountain Rescue—a vital emergency service for the Moors.
Moors Blend Donation	£603.40	Direct financial support for the North York Moors Trust—dedicated to improving the health of nature and people in the National Park.

 

4. Responsible Consumption ☕

The Mission: Encourage customer choices that reduce waste at the point of sale.

Metric	Total for May 1st – Oct 31st	Analysis
Disposable Cups Saved	306 Cups	This is the number of times customers chose to use their own reusable cups instead of a single-use disposable option. This is a highly visible, tangible reduction in our daily waste stream.
Percentage of Total Coffees	2%	We have a clear goal to grow this number! If 2% of coffees are served in reusable cups now, we know our community can make this choice even more often to reduce waste!

 

🚀 Looking Ahead

We are extremely proud of this baseline data because we made a start and that's half the work. Going forwards into this next quarter we think we will see a natural increase in the amount of ingredients coming from local suppliers as we settle into the new Wykeham location and stabilise supply lines there.

The amount of re-useable cups needs to increase and we'll think of ways we can promote this further. We already sell our own re-useable cups that are designed to last years too. Perhaps better point of sale advertising as well as increased awareness accross social channels is the way to go here.

The charity blends are coming to an end! The Moors Blend is all but sold out now with Mountain Blend coming to an end in December. Note that the coffees were for sale prior to May too and the donations collected from then aren't included above. Going forwards we aim to continue the parnterships (as well as establish new ones) and create new blends. We'll get Christmas out of the way first though so we anticipate a dip i n charitable contributions in Q3 as our supply runs out a little sooner than expected (which is a good thing).